Why is Consumer Analytics important to us all?

Recent headlines have criticised Tesco in attempts to change their loyalty scheme. However, it’s important to remember the benefits of sharing your consumer data with your trusted brands. Loyalty schemes give you more than just monetary rewards…

Consumer analytics enables companies to create personalised experiences. Have you ever been at a checkout and received a voucher specific to something you’ve previously purchased? Has your local store changed it’s opening hours to meet the times you like to shop? As a consumer, we want companies to respond to our needs and organisations want to understand their customers. Consumer analytics drives change within companies, benefiting both customers and the organisation.

IG has worked many world leading brands into driving positive customer experiences and use of consumer data is the key to this success. Consumers now have a voice that has an unprecedented impact on organisations and knowledge of your customers will be the foundation of the decisions you make as a business.

Please contact us on 0333 2401530 to learn more.